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SEO – The SKM Group Blog

Insights, inspiration, and ideas from SKM Group focused on SEO.

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SEO

SEO is a whole set of activities that allow websites to achieve better visibility in search engines and reach the right audience. In practice, effective SEO affects both website traffic and conversion, as well as the brand's image on the web.

Articles in this category discuss, among other things:

  • SEO strategies and best practices in IT and business projects,
  • technical, content, and link optimization,
  • data analysis and measuring the effectiveness of SEO activities,
  • changes in search engine algorithms and their impact on positioning,
  • examples of implementations and optimization cases in various industries.

The materials help you understand how SEO can support the development of websites and online projects, improve online visibility, and influence the effectiveness of digital marketing. These are practical tips for businesses when it comes to website optimization.

Featured articles
 Three scrabble tiles spelling out "SEO" are placed on a wooden table.

Effective SEO website optimization strategies: Steps to success

Elevate your website's visibility with SEO website optimization. Learn practical strategies for effective optimization, from choosing the right keywords to optimizing titles, headers, and content.

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5
min read
A tablet showing the Google search engine, symbolizing the first step in SEO and Google Search Console setup.

B2B SEO Data: Secure Your Software Assets with GSC & Bing

A successful SEO strategy begins with data. This post details the foundational setup of Google Search Console and Bing Webmaster Tools to monitor site health and performance.

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6
min read