closeup on the hand of a dentist holding a dentist drill

Case Study - Xo Care

Product information website

Transparent offer, integration with Microsoft Dynamics and communication with the brand’s customers

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Danish brand XO CARE is a European manufacturer of equipment for dental and prosthetic practices. The company can look back on more than 70 years of market presence and has introduced many innovations to the industry, such as the first microprocessor in a dental unit, touchscreen interfaces and standardized connectivity for different instruments. XO CARE products are recognized by professionals for their reliability, excellent ergonomics and continuous evolution in consultation with the industry.






UX/UI Design

Front-end development

Back-end development


Microsoft Azure

Dynamics 365

Umbraco CMS

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view of an empty dentist practice
The challenge

The client needed a new website that performed several key functions. The website had to present the brand's offer clearly and in an elegant style, both in the form of pictures and videos. The site was also supposed to allow for simple, independent publishing of information about new products and upcoming industry events. The website was also supposed to be fully integrated with the CRM system used by the brand, which manages the service of its key business partners.

picture of a dentist chair
picture of a notebook on a desk
The solution

To create the website, we used the Azure platform and Umbraco CMS as the content management system. As a technology partner of XO CARE, we provided a perfect back-end integration with Microsoft Dynamics 365 CRM used by the company.

closeup on the hand of a dentist holding a dentist drill
two dentists standing with a woman in black sweater lying between them
The results

We fulfilled our objectives 100%. The front-end in crisp, black-and-white aesthetics allows for maximum expression of product photos and videos. The content is perfectly legible and presented in a layout that is intuitive for readers. The partner zone allows the brand’s customers to log on to the intranet for technical support and, among other things, to send warranty forms directly to the manufacturer.

dentists tools hanging next to each other
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Product information website - Transparent offer, integration with Microsoft Dynamics and communication with the brand's customers

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