Sales automation linked to a international production and distribution system
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Verge Sport is a company founded in 1999 to meet the sports industry’s growing demand for high quality technical clothing. Established and run by individuals with experience in competitive sports, the company offers personalized clothing for cyclists, runners, skiers and triathletes, among others. From shirts and pants to full suits, Verge Sport products are distinguished by their excellent quality and unique design.
WWW.VERGESPORT.COM
Verge Sport
USA / Europe / Asia
UX/UI Design
Front-end development
Back-end development
.NET
Azure
Umbraco CMS
THE CHALLENGE
Verge Sport is a U.S. brand with manufacturing infrastructure in Europe and Asia and sales presence around the world. The client wanted the process of ordering clothing to be convenient and as exclusive as the brand’s products. Our task was to create a website and online store, allowing customers from any location to use the offer available in the region in the appropriate language. An additional challenge was to integrate the store with the existing, dedicated production system.
THE SOLUTION
First, we focused on a comprehensive recognition of the client’s needs and the end customer. After gathering all the guidelines, we created a clear, modern graphic design, which over time transformed into a fully functional, intuitive online store. The culmination of the work was our unique, original system that simultaneously supports multilingualism and multi-regionalism of the whole website. Multi-language support is nowadays a standard, while integration of a multi-region store with a production and distribution system requires dedicated software.
THE RESULTS
The final version of the store is an elegant solution, easy to use and advanced in terms of programming. The system we created allows for seamless integration of orders with the production and distribution management system for the whole world, ensuring the automation of sales processes and reducing labor costs. The whole works fast in a modern, neat graphic design. See for yourself!
The main challenge was connecting the new global e-commerce platform with Verge Sport's existing, proprietary production and distribution management system. We developed an advanced back-end solution that enables seamless integration, automatically routing orders directly to the appropriate regional facilities. This fully automated the sales processes and significantly reduced labor costs.
We designed a unique, custom system that simultaneously supports full multilingualism and multi-regionalism. The store automatically adapts to the user's location to deliver a localized experience with the correct language, currency, and product availability. This ensures that customers from any location enjoy an intuitive and tailored shopping experience.
This stack was selected to guarantee high performance, security, and global scalability. .NET provided the necessary flexibility and efficiency for complex back-end integrations, while the Azure cloud ensures maximum uptime and fast loading times worldwide. Additionally, Umbraco CMS offers an intuitive and powerful interface for the Verge Sport team to easily manage content and products across multiple regions simultaneously.
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Product information website - Transparent offer, integration with Microsoft Dynamics and communication with the brand's customers
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