Personalized e-commerce front-end based on Plentymarkets platform

Case Study - Hausa

Store on Plentymarkets

Personalized front-end for a store based on Plentymarkets

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About Hausa

Hausa is a German manufacturer of high quality construction chemicals as well as tools and accessories used on construction sites. The brand’s offer includes, among others, sealants, adhesives, plasters, paints, varnishes and fastening systems. The company is growing rapidly, constantly expanding its range and improving its product formulas.

Client

Hausa GmbH

Location

Germany

Services

UX/UI Design

Front-end development

Technologies

Plentymarkets

CSS

JavaScript

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Closeup of watercolors in a tray

THE CHALLENGE

GENERIC STORE DESIGN

The client decided to use e-commerce solutions offered by Plentymarkets. Our task was to create a personalized online store on the selected platform.

Workers renovating an office, one of whom is wearing a mask and spraying paint
Colorful collection of open paint cans

THE SOLUTION

CUSTOM UI/UX & JS DESIGN

Using CSS, JavaScript and a built-in editor we created a front-end exceeding the capabilities of templates available to Plentymarkets‘ clients. At the same time we made sure that the custom design and layout of the store perfectly integrated with Plentymarkets’ back-end solutions for online sales.

White concrete architectural structure
A worker wearing a mask renovating a office or flat

THE RESULTS

AUTOMATED SALES GROWTH

The Hausa GmbH webshop looks like a classic, modern e-commerce site. Products are clearly divided into categories marked with dedicated icons. New products and best sellers are highlighted. The website uses all the facilities and cross-platform sales automation systems offered by Plentymarkets.

Notebook on a desk with a user sitting in front of it

FAQ

01
What was the goal of the e-commerce project?
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The objective was to create a fully customized online store that reflected the client's brand identity while leveraging the sales and management capabilities of the PlentyMarkets platform. The solution combined a unique user experience with efficient back-office operations.

02
Why choose a custom storefront instead of a standard template?
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A custom storefront provides greater flexibility in design, user experience, and conversion optimization. It allows businesses to create a distinctive online presence while adapting the shopping experience to specific customer needs and business goals.

03
Can an existing e-commerce platform be customized to match our brand requirements?
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Yes. E-commerce platforms such as PlentyMarkets can be extensively customized through bespoke UI/UX design and front-end development. This approach enables companies to maintain the platform's core functionality while delivering a unique shopping experience aligned with their brand.

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