In marketing, the one who understands data wins. We build recommendation engines and analytical platforms that help you make decisions based on predictive models rather than just intuition.
Browsing history is analyzed instantly to suggest the right product at the exact right moment, significantly boosting conversion rates and average order value.
Clustering algorithms identify hidden customer personas based on behavioral patterns, allowing for hyper-targeted marketing campaigns that resonate deeply.
Unified pipelines bring data from your CRM, social media, and web analytics into a single source of truth, enabling better decision making across the board.
Warning signs are flagged early, empowering your retention team to take proactive measures and save valuable accounts, protecting your recurring revenue.
For an excise tax advisory firm, we designed and implemented a modern online platform for excise duty record management. The solution supports excise tax advisors in securely and efficiently managing clients, excise goods, and warehouse operations, while automating key processes and enabling fast generation of reports compliant with applicable regulations.
For Polish Soccer Skills – a foundation supporting the development of young footballers – we created a modern solution that streamlines the booking process and improves communication with users. We focused on intuitiveness, automation of key steps, and a better experience for both parents and system administrators.
For Soccer Skills, a comprehensive football training program for youth, we designed and developed a new, intuitive mobile application. The tool supports individual athlete development by offering personalized training plans, visual progress tracking, and the unique ability to compare results with professional players from top European leagues.
Wysoccy, a leading hosiery distributor, needed to modernize its outdated online shop. By implementing a responsive and user-friendly e-commerce platform, Wysoccy enhanced the shopping experience, optimized order fulfillment, and strengthened its position in the online retail market.
Trees4Travel is a UK-based company that partners with travel brands worldwide to provide carbon management technology for tracking and reducing emissions. Its solutions integrate directly into booking systems, offering tools to educate travelers and manage reforestation projects.
Krosno Glass, a renowned glassware manufacturer, sought to expand its online presence internationally. By developing a multilingual e-commerce platform with custom features, SKM helped Krosno to successfully enhanced its international reach, improved user engagement, and streamline operations.
For a global consulting firm, we rebuilt highly specialized software that serves as a tax configurator. Relying on the Azure platform and .NET Core technology, we significantly reduced failure rates and migrated key functions to more mod1ern technologies.
For a European logistics company specializing in the use of parcel lockers, we created a multilingual application dedicated to couriers. The goal was to design a stable solution using Xamarin Forms that would work from a smartphone and in an offline mode.
Pemicont, a German manufacturer of mattresses and children's bedding, faced a challenge to improve sales and logistics of its products. We extended the functionality of the legacy desktop system to a new web application integrating with Plentymarkets and Baselinker.
At the production plant of Hutchinson, a global leader in transportation technology, we automated the process of quality control. Implementation of our proprietary solution significantly shortened the entire process and improved data reporting for further analysis.
Verge Sport, a sportswear company, faced the challenge of implementing a number of improvements inside its production management system / ERP. Using the Azure platform and ASP.NET framework, we migrated the existing functionality to more modern technological solutions.
For Verge Sport, a global clothing brand, we created a modern website and online store, fully integrated with their global production and distribution system. We took care of the automation of sales processes, reducing labor costs and enabling the brand's customers to place orders quickly and reliably - wherever they are.
For Danish dental equipment manufacturer XO Care, we designed and developed their new product and information website. We also provided complete integration with the Microsoft Dynamics 365 system used by the company, thus improving communication with key partners and customers of the brand.
AI is creating demand for specialists such as machine learning engineers, data analysts, and AI ethicists. Additionally, traditional roles like healthcare and marketing are evolving with AI tools, requiring professionals to adapt and learn new skills.
AI development within nearshore partnerships includes machine learning, natural language processing, and data automation. These teams can create intelligent systems such as chatbots, predictive models, or recommendation engines. Because of the close collaboration, clients can guide model training and validation effectively. Nearshore AI teams also ensure compliance with data privacy regulations in shared jurisdictions. This combination of skill and proximity accelerates digital intelligence adoption.
Custom-built platforms integrate analytics and reporting tools that turn raw data into actionable insights. They centralize data from multiple sources, improving accuracy and visibility. Real-time dashboards empower executives to make informed strategic choices. Predictive analytics help identify trends and opportunities early. Through intelligent software, businesses transform data into measurable growth.
While AI brings many benefits, it also comes with challenges such as protecting user privacy, securing sensitive data, and ensuring transparency and fairness in AI-driven decisions. Developers need to carefully manage data collection, prevent misuse, and address ethical concerns to build trust and comply with regulations.
Customized software is designed to connect seamlessly with other enterprise systems like CRMs, ERPs, or accounting platforms. This reduces data silos and improves workflow continuity. Real-time data exchange enhances visibility across departments. Businesses can eliminate duplicate work and make faster, data-driven decisions. Integration is often one of the strongest reasons to invest in custom development.
Reach out to us and discuss your specific needs. We're here to help!
Stay ahead with our latest articles on innovation and software development best practices.
As SKM Group, we often see that companies underestimate how deeply software dependency structures shape the long-term health of their digital products. You might assume dependencies “just work in the background,”
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IT projects often run over budget or take too long. Agile changes that by delivering value quickly, adapting to evolving needs, and giving leaders control over costs and ROI, helping businesses stay competitive and responsive.
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Discover the advantages and disadvantages of CMS blockchain systems versus classic programming in website development. Explore popular CMS options like WordPress, Shopify, Bubble, and Webflow, and learn when to choose classic programming
Custom Chrome plug-in from SKM Group revolutionizes report management in beauty salons by automating and optimizing processes in Versum. The article discusses the challenges of manual reporting, the plug-in's features, and the benefits
Discover the dynamic and multifaceted role of a Project Manager in an IT company. Explore a typical day filled with challenges, task management, team interactions, and stakeholder coordination.
Automate your inventory management and expand your sales channels effortlessly! Our client faced challenges integrating their vast inventory with Allegro, Poland's top marketplace, due to their existing system's limitations.
Inclusive software enhances user engagement and promotes a positive brand image, making it a strategic business asset. Create inclusive software designs that cater to all users, regardless of their abilities, age, or cultural background.
Discover how AI revolutionizes sales processes, from lead generation to post-sale support. Explore the pivotal role of custom software development in maximizing AI's potential for efficiency and customer satisfaction.
Discover how artificial intelligence is reshaping the workforce landscape, from job displacement to new opportunities. Dive into the transformative power of AI, exploring its role in increasing efficiency and creating new jobs.
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Discover the groundbreaking changes that shaped the landscape of artificial intelligence in 2023. From the expansion of autonomous decision-making systems to the transformative impact of deep machine learning in various industries.
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Unlock content creation efficiency with Contentful, a flexible and scalable CMS. Explore its seamless integration, AI-based model generation, and versatile support for various content types.
Explore the key stakeholders, from project teams and management to clients, end users, and external partners. Learn how building strong relationships at every stage enhances communication, fosters teamwork, and ensures project success.
Elevate your website's visibility with SEO website optimization. Learn practical strategies for effective optimization, from choosing the right keywords to optimizing titles, headers, and content.
Dive into the comparison of leading chatbots, including ChatGPT, MonicaAI, ClaudeAI, Bing, PerplexityAI, and WriteSonic, understanding their functionalities, advantages, and drawbacks.
Have you ever imagined mobile applications that understand your speech, tailor content to your interests, and analyze images to provide you with exactly what you need? The world is currently undergoing a revolution thanks to Artificial Intelligence.
Based on the Umbraco v7 system, the appearance of the online store for Verge Sport company has been updated. The main tasks included expanding the editing capabilities from the administrative panel and optimizing the platform's speed.
