Personalized online store built on Plentymarkets

Case Study - Krosno Glass

Store on Plentymarkets

Personalized store based on Plentymarkets

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About Krosno GLass

Krosno Glass is a renowned glass manufacturer with a rich history dating back to 1923. Based in Krosno, Poland, the company has built a reputation for crafting high-quality glassware, combining traditional craftsmanship with modern innovation. Known for its elegant designs and durability, Krosno Glass products are popular worldwide, ranging from drinkware and tableware to decorative pieces. With a commitment to sustainability and precision, the company continues to be a leader in the global glass industry.

Client

Krosno Glass S.A

Location

Poland

Services

Front-end development

Technologies

Plentymarkets

CSS

JavaScript

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Traditional production of a glass object using a long steel rod to turn the red hot glass into shape

THE CHALLENGE

LIMITED GLOBAL MARKET REACH

Krosno Glass, faced the challenge of expanding its market reach internationally while maintaining a smooth online customer experience. The company sought a solution that would allow it to launch a multilingual e-commerce platform, which could support its growing global presence and ensure a customized user experience across different markets. Additionally, Krosno Glass required improved automation and integration with its internal systems to handle international sales efficiently.

Production of glass
a historic b/w photograph of a glass factory workfloor

THE SOLUTION

MULTILINGUAL E-COMMERCE HUB

To meet these objectives, an online store was developed using the Plentymarkets system. The solution included a multilingual platform that closely mirrored Krosno’s existing Polish site, retaining key functionalities while making necessary adjustments for international customers. Custom features, such as enhanced product viewing options and simplified checkout processes, were implemented to improve user engagement.

Traditional production of a large glass object using a wooden mould
A iMac computer on a desk

THE RESULTS

BOOSTED INTERNATIONAL SALES

The deployment of the new e-commerce platform resulted in a significant boost to Krosno Glass’s international sales. The company successfully expanded its online presence to multiple global markets while maintaining a high level of customer satisfaction. The integration of automated processes reduced operational costs. Overall, the solution not only facilitated growth but also strengthened Krosno's ability to compete globally.

White wine glasses arranged on a table with a decanter

FAQ

01
What are the key challenges of launching an e-commerce store in multiple international markets?
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Expanding globally requires more than translating a website. Businesses need localized customer experiences, support for multiple languages and currencies, streamlined logistics, and efficient management of international orders. A well-designed e-commerce platform helps overcome these challenges while maintaining a consistent brand experience.

02
How can a multilingual online store help manufacturers grow internationally?
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A multilingual platform allows customers to browse and purchase products in their preferred language, increasing trust and improving conversion rates. It also enables manufacturers to enter new markets faster while providing a tailored shopping experience for each audience.

03
Why is automation important for international e-commerce operations?
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As sales volumes grow across different countries, manual processes can quickly become inefficient. Automating order processing, inventory management, and integrations with internal systems helps reduce operational costs, minimize errors, and support sustainable business growth.

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